JumboSmash is an (unofficial) Tufts tradition, where a group of seniors spend a year developing a "seniors only" dating app that only lasts the duration of Senior Week with the hopes of connecting the students one last time.
I had the pleasure of working as the Lead UI/UX designer alongside my teammates of talented coders and developers to carry on the Tufts tradition! This app was created to function just like other dating apps on the market like Tinder, Bumble, and Hinge but bring an extra splash of Jumbo Pride.
The JumboSmash 2021 team consists of David Massart, Naoki Okada, Julianna Vega, Henry Li, Trevor Mannherz, Anita Lam, and Annie Weng.
User Flow Map / Potential Jumbo Features
We began by nailing down a User Flow Map that outlines how a user will interact with the app and which features will be included. We had to think a lot about how the pandemic affects interactions and I conducted some competitive analyses examining how Tinder, Bumble, and Hinge are keeping their communities safe. From the data I collected, I suggested some features that take COVID safety into consideration, including a COVID dashboard that informs users to abide by state mandates and follow university guidelines as they swipe.
We also wanted to keep the app interesting and set it apart from other dating apps. As Tufts seniors, we take pride in being a Jumbo! We implemented features and "Easter Eggs" that are unique to the Tufts community such as the "How ~quirky~ are you?" prompts and the sound notification that is famous on campus.
Ideation Flow 1: COVID Safety Considerations
Ideation Flow 2: Onboarding
User Flow Map
Onboarding Wireframe Sketches
These onboarding sketches were rough outlines as to how the user flow would begin as people start setting up their profiles.
Login / Profile Wires
Onboarding Wires
Logo Design
I designed the logo to echo our Jumbo pride. I wanted to create a sleek and simple logo that is instantly recognizable. The ears are two hearts (essential for a dating app) and a J as the trunk for Jumbo!
Digital Onboarding Wireframes
Splash
Login
Sign Up
Begin Onboarding
Complete Onboarding
Profile View
Profile Edit
Mood Boards
I initially created these three mood boards to gather different sources of inspiration to drive the vibe of the app. After some team voting, I created a fourth mood board that blends elements from the Lighthearted & Soft board with the Minimal & Sleek board to create Modern & Fluid.
Concept Art
To begin thinking about the look and feel of the app, I had a bit of fun exercising my drawing muscles and illustrated some concept art that served as inspiration for the overall design.
High Fidelity Mockups
Here is a sneak peek before JumboSmash was officially launched in May 2021!
